5 Mobile-Friendly Elements Your Website Needs Now
In 2015, Google bowed down to the smartphone’s almighty reign by enacting “Mobilegeddon,” a ranking algorithm that protects and promotes user experience by prioritizing mobile-friendly websites in organic mobile search results.
In today’s competitive online landscape, you need to prioritize the mobile experience. It might be easy to think of it as an afterthought, or a nice-to-have feature, but trust us: failing to do so is a sure recipe for missed opportunities, decreased visibility, and giving valuable real estate to your direct competitors.
Having your website optimized for mobile browsing not only ensures you’ll have a competitive edge in local searches but can significantly boost customer satisfaction by providing the quality, effortless experience your audience expects.
So this begs the question: how do you make your site mobile-friendly? Here are some key elements you need to help your site get found and convert leads.
1. Responsive Website Design
A responsive design is the most crucial step towards a successful mobile search. It sounds a little technically daunting, but to put it simply: it means your website will be able to automatically adapt to fit various screen types and sizes while maintaining a common look and feel. This holds true across smartphones, tablets, laptops, and large desktop screens to accommodate different users and locations.
2. Call To Action (CTA)
A clear Call To Action tells your visitors what further action they need to take upon reaching your site and gives them a simple, straight-forward way to do so.
For example, let’s say a website visitor browsed your products page, and the next step is for them to contact you for a pricing quote. You could bury that suggestion within your text (and hope they were reading closely), but that puts more work between you and the customer. If your visitors can’t find the information they need quickly, they’re going to bounce.
Make sure your Call To Action is clearly defined (“Contact us for a quote” in this case) and features any information they’ll need (such as a phone number or email address). Adding a button that sends the user directly to your web form, contact page, or default email service will do wonders for your conversion rates.
A Click-to-Call button adds increased functionality to your CTA’s by allowing instant contact with you simply through clicking on a phone number – no dialing or scrambling for pens involved. And as you can imagine with most features that save us time and effort, it’s highly valued.
To put it simply: a reported 88% of visitors are more likely to contact a company if they have a click-to-call option on their website.
4. Simple Forms
Short, simple contact forms allow visitors to access your services as quickly and efficiently as possible while allowing you to acquire leads and act as a gatekeeper for incoming requests.
Pro tip: Always ensure that the fields are wide enough to be filled out by touchscreen users. A frustrating online form is all it takes to lose a customer.
5. Maps & Directions
An interactive Google Map allows visitors to see if you’re conveniently located and how to find you. Including extra directions, parking information, and accessibility information also makes it easier for potential customers to consult with you in person and can increase traffic to your business.
It’s a new world we’re living in, but don’t run from technology; embrace it. At Bonshaw, our passionate and creative team is prepared to equip your brand’s digital home for whatever the future has to offer.