Drive Your Social Media Engagement with These Quick Tips

Building connections is never a one-way street, especially on social media. If you’d like to engage more with your customer base but aren’t quite sure how, take a look at these five tips.

1. Show Some Love

This may sound counterintuitive, but the number of fan and followers you have shouldn’t reflect your business’s success. Instead of measuring achievement by the number of followers you gain, focus on your already-loyal customers.  In fact, 64% of marketers described engaging with their current audience as crucial to their overall marketing strategy.

2. Make the First Move

Include your followers in the conversation by asking questions or inviting them to share their opinion. Appearing more personable will put potential customers at ease, which means they’re more likely to use your services or recommend you to others.

3. Get Personal

It’s always nice to know your input is valued. Responding to comments with something other than a generic reply build trusts with your audience and leads to repeat customers.

4. Incorporate Video Content

Videos are a rich and expressive medium that is often a refreshing addition to your followers’ news feed. Promoting a sale or even just communicating your brand values can do wonders for those engagement rates.

5. Short & Sweet

As much as we agonize over this generation’s fleeting attention span, the reality is, posts that are short, important, and impactful receive 60% more engagement. Quality, biteable content that speaks to your followers is worth each comment, like, and share.

If your social media presence involves more giving than receiving, it may be time for an upgrade. At Bonshaw, we’ll help you build a thriving marketing strategy that captures imaginations and get results.