Reel in Your Audience With YouTube Advertising

While families still cozy up in their living rooms to watch movies and TV shows, the way they watch them is always changing. Each year, digital video streaming services like YouTube are taking more and more views from traditional networks, even on flat screens. For mobile views alone, it reaches more 18-49-year-olds than broadcast and cable TV combined. Less time for TV also means viewing less commercials, so how do you keep your audience’s attention? Well, that’s where YouTube advertising comes in.

Understanding the “Why”

Before giving your all to YouTube advertising, you need to understand why and how visitors use the platform. The most common reasons are:

• They need help with a task
• They want to be entertained
• They want to learn something new

Understanding the “Where”.

Along with understanding audience behaviour, the placement of your ad is crucial to YouTube success. As most of us know, a lot of ads that appear right after clicking on a video can be skipped after five seconds. This is the True View payment system, which ensures that the user still receives a short burst of free advertising before they make their escape. If you go with this option, make sure a logo or brand message appears right away.

If you need a bit longer than mere seconds, there’s also Discovery ads. While still part of the True View system, they appear at the top of your results page or as a suggested next video rather than before a video is streamed. The “suggested next video” feature is great for users who want to learn something new or need further information on a particular topic or task.

Time to Get Started!

Whether they’re lounging in front of a flat screen or just looking to pass the time on their phone, YouTube has a vast, diverse audience just waiting to see your ad. If you need help getting started, the incredible people at Bonshaw are standing by to lend a hand.